Certificate in Channel Management
The “Channel Management” Certification offered by our Partner, the Channel Institute, equips you with the foundational knowledge of Distribution Channels. It enables you to gain a comprehensive grasp of the most effective practices in Channel Management for the successful growth of your Channel Partners. This certification thoroughly prepares you for a career in Channel Management across industries that rely on distribution-based go-to-market strategies.
This certification program provides a robust foundation in the crucial concepts necessary for performing the role of a Channel Manager. Endorsed by an expert advisory body (the “Industry Advisory Council”), it assures companies that you possess the expertise required to skillfully lead a channel team.
By pursuing the Channel Management certification, you will acquire an in-depth comprehension of fundamental principles, optimal management techniques, and the cultivation of your channels (referred to as “Channel Partners”).
From the terminology commonly used in industry, learning the best practices to enable and develop “Partners”, to the recruitment and contracting of channels, you will learn the fundamental aspects you need to excel in your channel management career.
Objectives
To get expert information about what you should do before you start channel linking (“Channel Partner Recruitment”).
Understand the key elements to successfully link and enable new “Partners”
Obtain ideas and “tips” to develop joint Business Plans.
Learn about the best practices in “Partner Marketing” and how to help differentiate the “Channel Partners”, to find a unique position in a crowded market.
Learn best practices in channel management relationships, including “tips” on how to manage the conflict between channels.
Course structure
Video lectures, white papers, Ebooks, powerpoint presentation.
Approximately 20 hours.
Upon completing / passing this course, you will obtain the certificate: “Official Certificate of Competence from The Channel Institute”
Modules
Explore the basics of channel management, key concepts, and terminology.
Gain insights into ideal channel profiles, the assessment of new candidates, and preparations for channel onboarding.
Receive an introduction to the Onboarding and Training processes. Learn why they are fundamental to the success of your channel program.
Learn about the Joint Marketing Plan (JMP) and collaborative business planning. Review best practices for holding all parties accountable for success. Understand the business impact of adapting plans over time.
Gain an understanding of the key concepts behind channel incentives. Review the types of incentives most used. Learn how to enhance the effectiveness of your incentives.
Discover the importance of helping your channel partners stand out in their niche. Learn about the tools to create an effective market position.
An introduction to the fundamentals of channel marketing. Learn how to assist your channels in developing more effective market segmentation and selection strategies.
Review key concepts of opportunity management. Master the basics of deal registration and lead management.
Explore the fundamentals and best practices in channel data management. Learn about data priorities and the consequences of poor data management.
Master the basics of relationship management and channel conflict mitigation. Learn how to build channel loyalty and develop strong channel relationships
