Certificate in Channel Marketing
The Certification in Channel Marketing, offered by our partner, the Channel Institute, a prominent European institution specializing in training and certification, dedicated to promoting and strengthening the profession of Channel Management and Marketing worldwide, will provide you with a deep understanding of the fundamentals, structures, and essential tools in the field of channel marketing.
Whether you are a manufacturer’s representative, collaborate with distributors, or are a Channel Reseller, this course will equip you with the necessary skills to collaborate with your channels in creating marketing campaigns following global best practices. This valuable knowledge will not only allow you to excel in your role in Channel Marketing but also make a significant impact on your performance and results.
It is important to note that this certification is endorsed by the “Industry Advisory Council”, an expert council comprised of leading global technology companies such as Oracle, Cisco, HP, Microsoft, SAP, IBM, HubSpot, and other industry leaders.”
Objectives
To get expert information about what you should do before you start channel linking (“Channel Partner Recruitment”).
Understand the key elements to successfully link and enable new “Partners”
Obtain ideas and “tips” to develop joint Business Plans.
Learn about the best practices in “Partner Marketing” and how to help differentiate the “Channel Partners”, to find a unique position in a crowded market.
Learn best practices in channel management relationships, including “tips” on how to manage the conflict between channels.
Course structure
Video lectures, white papers, Ebooks, powerpoint presentation.
Approximately 20 hours.
Upon completing / passing this course, you will obtain the certificate: “Official Certificate of Competence from The Channel Institute”
Módulos
Introduction to key concepts in channel marketing and a review of the terminology used.
Learn the most common reasons for co-marketing campaign failures and the role that business strategy plays in building reseller success.
What is market positioning and why is it so critical for channel resellers? Analysis of positioning methodologies for channel resellers.
Why are segmentation and targeting so important for reseller co-marketing campaigns? Review of tools and strategies for resellers.
How can channel resellers differentiate themselves? Introduction to frameworks for making reseller differentiation and co-marketing campaigns more effective.
What makes a joint value proposition compelling? Use of methodologies like the Value Canvas to construct a convincing campaign value proposition.
Introduction to the Channel Institute's P.A.C.K.A.G.E.S methodology for co-marketing campaign planning.
A review of frameworks and tools to assist channel resellers in creating effective buyer personas for successful marketing campaigns.
What is the Buyer's Journey and how can channel partners collaborate with their suppliers to align marketing content accordingly?
Where can you find data to compare marketing campaigns? How to compare partners and tools to predict and measure Return on Investment (ROI) in co-marketing campaigns
