Certificate in Digital Co-Marketing
The Certificate in “Digital Co-Marketing” from our partner Channel Institute, will provide you with a strong foundation in the core concepts, frameworks and tools of digital marketing between technology vendors and their channel partners. The course is designed for those in charge of marketing at both vendors and technology resellers and introduces digital co-marketing best practices worldwide. This Certificate will also instill confidence in both current and future employers that you have the knowledge they need to drive digital co-marketing success.
This course not only introduces what digital marketing tactics are currently most effective for resellers, but also shows you how technology vendors and their reseller partners are working together to use digital marketing techniques such as Buyer Personas, the Buyers Journey and Remarketing to jointly compete more effectively.
Digital marketing is simply not as effective as Digital Co-Marketing.
Certification in Digital Co-Marketing will provide you with a solid foundation on the key foundations, conceptual frameworks and tools of Digital Marketing, which takes course in transactions between technology manufacturers and their distribution channel. This course is designed for those who are in charge of marketing in manufacturers, distributors and technology partners, presenting best practices in Digital Co-Marketing globally. This certification will give your current and future employers full confidence that you have the knowledge they require to achieve successful results through Digital Co-Marketing.
This course not only presents what are the tactics of Digital Co-Marketing currently most effective for Partners, it also shows how technology manufacturers and their partners are working together using digital marketing techniques such as the “Buyer People”, the “Buyer Process” and the “Remarketing” to compete more effectively. Like our other courses, the certification at Digita Co-Marketing has been reviewed and approved by our advisory board of industry executives.
Who is this course for?
Channel Marketing professionals at vendor companies and wholesale distributors.
Marketing professionals (or those responsible for marketing) at reseller companies.
Course structure
Video lectures, white papers, Ebooks, powerpoint presentation.
Approximately 20 hours.
Upon completing / passing this course, you will obtain the certificate: “Official Certificate of Competence from The Channel Institute”
Modules
Introduction to key concepts in digital marketing and channel marketing, along with a review of the terminology used.
What digital options are working for technology resellers? What do research and statistics tell us about best practices?
A review of frameworks and tools to assist technology resellers in creating effective buyer personas for successful marketing campaigns.
What is the Buyer's Journey and how can channel partners collaborate with their suppliers to align marketing content accordingly?
How can technology resellers for small and medium-sized businesses generate and utilize real data from digital analytics to improve return on investment?
How can manufacturers and resellers work together to leverage this highly effective digital marketing tactic?
A review of best practices in nurturing and automated platforms, with a focus on the needs of technology resellers.
What are the best practices for channel partners utilizing social media marketing, especially with content syndication from suppliers?
How can channel partners blend their content with supplier content to maximize content marketing results?
Introduction to the Channel Institute's P.A.C.K.A.G.E.S methodology for planning digital co-marketing campaigns.
