Channel management as a service
We offer comprehensive programs for managing the channel ecosystem, catering to both manufacturing brands and wholesale distributors. Our programs stem from a precise understanding of the target market. We leverage cutting-edge digital platforms and tools, CRM utilization and channel database segmentation. Combined with the creation of Landing Pages, Apps, and Email Marketing strategies, this enables us to monitor and guide the development of your channel. We provide a thorough analysis of sales behavior and the execution of incentive plans, streamlining your decision-making process with concrete and valuable data.
General Framework for Channel Management – Click to watch video.
Plataforms for channel management
One of the biggest challenges faced by technology manufacturers and their distributors today is the operational management of the channel ecosystem.
Portals and Communities
Online platforms for channel management are part of both “Marketing Automation” and “Social Media Management”. These tools allow us to efficiently and effectively manage digital marketing and social media activities through a single centralized platform, often under a common interest. This transforms them from simple portals into communities of cooperation.
Within the category of Marketing Automation, we offer tools that can assist in planning, scheduling, and automating actions such as email campaigns, lead segmentation, workflow management, and message personalization.
How do we apply these concepts in our services?
Gamification in marketing automation involves turning brand interactions into a fun and rewarding experience. By motivating users to participate more actively and consistently, we can increase retention, engagement, and ultimately the effectiveness of inbound marketing strategies.
Points and rewards system
Implementing a points or rewards system for users who interact with content or perform certain actions. This may include sharing content on social media, referring friends, completing surveys, among others. As they accumulate points, they can redeem them for discounts, exclusive content, or other benefits.
Challenges and achievements
Creating specific challenges for users, such as completing a series of actions within a specified time frame. For example, you could set a challenge to “complete 5 social media actions this week” and reward those who achieve it with a special prize or recognition.
Competitions and rankings
Introducing the idea of competing or comparing with other users in terms of interaction and engagement. You could create rankings or leaderboards that show which users are the most active and engaged, which can encourage higher participation.
Stories and narratives
Using gamification to create a narrative or story that engages users in a specific context. This could include missions or challenges that users must overcome to progress in the story, increasing their engagement and participation.
Interactive content
Integrating interactive elements such as surveys, quizzes, and tests into marketing automation. This not only engages users but also provides valuable data that can be used to personalize marketing strategies.
Prizes and surprises
Surprising users with unexpected prizes or special gifts based on their actions or levels of engagement. This can create a sense of excitement and anticipation among the audience.
